Welcome to Citizen Good Consulting
In the complex and fast changing world of sustainability, we unify organisations to drive forward meaningful and sustainable change for both people and planet.
We bring practitioners and experts together with new thinking and bold action. By blending our skills and perspectives, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drives brand growth through action on sustainability issues.
Citizen Good is a diverse collective of management consultants, sustainability practitioners, marketing specialists, conservationists, trends & insights specialists, and investors.
We are resolved to leave the world in a better place when our work is done.
We build Citizen Brands by looking at sustainability through four lenses
Citizens
What do consumers care about in the world of sustainability Now? What will they care most about Next and in the Future?
Brands
How strong are your brand’s sustainability perceptions vs your competitors?
Corporate Agendas
What targets have you already set? What are your business capabilities and how can you accelerate these?
Investors Agenda and Materiality
What are investors and key stakeholder seeing as priorities and risks?
Our Latest Views and News
The True Price of Your Cup of Coffee
Albert Heijn the largest Dutch supermarket chain, has been experimenting with an innovative pricing strategy that reveals the “real price” of products to highlight their environmental impact. This initiative aims to raise awareness with citizens and influence more sustainable consumption behaviours. In their coffee to go pilot customers who went to purchase a self-service cup…
Cheers to Change: How Corona Became a Net Zero Hero
In our final Earth Day Planet v’s Plastics blog instalment, we’re diving deep into the inspiring journey of Corona. This isn’t your average brand; it’s a beacon of hope in the battle against plastic pollution, embodying what it means to be a true citizen brand. Corona’s story is testament to the power of ambition backed…
Turning the tide: Ocean Co’s Impact Engine
Today, as part of our Earth Day week series Plastics v’s Planet, we shine a spotlight on Ocean Bottle’s Impact engine—a remarkable initiative driving positive change for our planet’s oceans. This innovative impact engine (Ocean Co) powers Ocean Bottle’s reusable products, along with a host of other brands and organisations from Gail’s to Pet Impact,…
Running towards a sustainable future
In our third Earth Day Plastics vs Planet series, we spotlight the long-running partnership between Adidas and Parley for the Oceans. Since 2015, Adidas has been sprinting ahead in the race against ocean plastic pollution through its partnership with Parley for the Oceans. It’s an issue which is critical to ocean and planetary health –…