Building Citizen Brands

Building Sustainability First Brands

Slide Welcome To Citizen Good In the complex and fast changing world of sustainability, we unify an organisation from Brand Manager to Chief Financial Officer to deliver measurable business growth & impact with a connected set of metrics.

We bring practitioners from within and outside an organisation to drive transformational and sustainable change with new thinking and bold action.


To echo Sir David Attenborough, no one can deliver a sustainability agenda alone. By co-creating net positive initiative outcomes between corporations and government institutions, we can improve and inspire our daily lives as consumers, employees and citizens of the world.

Slide What We Do We build brands that people actively choose to participate in because they believe a preferred future is possible, together Checklist Of A Citizen Brand It delivers sustainable and profitable impact. These brands respond to the consumer’s world and form organically evolving relationships. They improve the prospects for people and planet and are guided by purpose. Their agendas are interlinked with social values and environmental concerns, now and next. It's action-oriented and creates memorable experiences. We Call Them Citizen Brands It anticipates the needs of citizens through meaningful innovation. It responds to SDGs by driving category transformation. It's open, direct, and clear with the relevant details in messaging.

Slide What is the investor momentum and what do they view as priorities and risks? By understanding the synergies between investor funding & citizen values, and corporate commitments & brand promises, we find opportunities between intent and action. Maximizing Returns

And Profitability What are the business capabilities and targets set? Value Creation
Differentiation And

Relevance What do consumers care about in the world of sustainability now, what do we forecast for the future? Purpose Led And

Results Driven We build Citizen Brands by looking through four lenses What is the client’s sustainability brand perceptions vs competitors? Trust And Affinity

Slide Preserve natural beauty Support human and social issues Impact Areas Champion sustainable & healthy food production Reduce pollution & waste We help brands deliver their sustainability initiatives to achieve a net positive impact.

Slide About Us We are resolved to leave the world in a better place when our work is done. By melding our skills and values, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drive brand growth towards the sustainability agenda. Citizen Good is a diverse collective of technology entrepreneurs, farmers, management consultants, land managers, marketing executives, conservationists, trends & insights specialists, sustainability practitioners and investors.

Slide How does my brand promise fit with the corporate purpose? How do I measure the brand’s impact across different agendas? How do I communicate our sustainability agenda in a meaningful way to my consumers? Will my innovation strategy meet the business goals and align with consumers care about? Types Of Challenges We Solve Where does my brand fit in the sustainability landscape?

Slide Citizen Good Limited, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom hello@citizen-good.com WWW NY
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Slide Have a Project In Mind? Let’s Talk

Slide Work With Us If you’d like to become involved with what we do,
please do get in touch, we’d love to hear from you.

Slide News and Views
September 14, 2021

Refill Reuse Resell

    This is not breaking news but until retail pilot programs become the norm, it’s a transformation that we are watching unfold.   Brands and retailers are taking on the climate crisis together and shoppers are responding to it.   In India, Hindustan Unilever installed an in-store refill machine for their Home Care products eg…

September 9, 2021

The new plant-based milk in town

    So how many plant-based milks can you name in under 5 seconds?   Oat, soy, hemp, almond, coconut?   According to Mintel, 39% of consumers use plant-based milks because they think they are healthier than dairy milk. While conventional milk has many positive nutritional aspects, consumers often associate plant-based products with being better for…

August 26, 2021

Feel Good Drinks: the story of a “Citizen Brand”

  It wasn’t too long ago that we spent a work day at the beach with Ed Woolner.   Feel Good is a brand that is both disciplined and dedicated to do the right thing.   Ed’s unyielding focus and courage has redefined the meaning of “brand guardianship” in our journey with him.   Feel…

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