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Building Citizen Brands

Building Sustainability First Brands

Welcome To Citizen Good

In the complex and fast changing world of sustainability, we unify an organisation from Brand Manager to Chief Financial Officer to deliver measurable business growth & impact with a connected set of metrics.

We bring practitioners from within and outside an organisation to drive transformational and sustainable change with new thinking and bold action.

To echo Sir David Attenborough, no one can deliver a sustainability agenda alone. By co-creating net positive initiative outcomes between corporations and government institutions, we can improve and inspire our daily lives as consumers, employees and citizens of the world.

What We Do

We build brands that people actively choose to participate in because they believe a preferred future is possible, together

Checklist Of A Citizen Brand

It delivers sustainable and profitable impact.

These brands respond to the consumer’s world and form organically evolving relationships. They improve the prospects for people and planet and are guided by purpose. Their agendas are interlinked with social values and environmental concerns, now and next.

It's action-oriented and creates memorable experiences.

We Call Them Citizen Brands

It anticipates the needs of citizens through meaningful innovation.

It responds to SDGs by driving category transformation.

It's open, direct, and clear with the relevant details in messaging.

What is the investor momentum and what do they view as priorities and risks?

By understanding the synergies between investor funding & citizen values, and corporate commitments & brand promises, we find opportunities between intent and action.

Maximizing Returns

And Profitability

What are the business capabilities and targets set?

Value Creation

Differentiation And

Relevance

What do consumers care about in the world of sustainability now, what do we forecast for the future?

Purpose Led And

Results Driven

We build Citizen Brands by looking through four lenses

What is the client’s sustainability brand perceptions vs competitors?

Trust And Affinity

Preserve natural beauty

Support human and social issues

Impact Areas

Champion sustainable & healthy food production

Reduce pollution & waste

We help brands deliver their sustainability initiatives to achieve a net positive impact.

About Us

We are resolved to leave the world in a better place when our work is done.

By melding our skills and values, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drive brand growth towards the sustainability agenda.

Citizen Good is a diverse collective of technology entrepreneurs, farmers, management consultants, land managers, marketing executives, conservationists, trends & insights specialists, sustainability practitioners and investors.

How does my brand promise fit with the corporate purpose?

How do I measure the brand’s impact across different agendas?

How do I communicate our sustainability agenda in a meaningful way to my consumers?

Will my innovation strategy meet the business goals and align with consumers care about?

Types Of Challenges We Solve

Where does my brand fit in the sustainability landscape?

Citizen Good Limited, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom

hello@citizen-good.com

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Have a Project In Mind? Let’s Talk

Work With Us

If you’d like to become involved with what we do,
please do get in touch, we’d love to hear from you.

News and Views

September 9, 2022

Beyond Carbon

The harsh reality is that we have left things too late. Carbon dioxide (CO2) lingers in the atmosphere for 500-1000 years and even if we are able to remove CO2 from all areas of our lives e.g. transport, food production and energy we will still have too high a concentration of CO2 in the…

June 7, 2022

Creating impact through sustainability

Most consumers 76% say they want the brands they buy to make the world a better place and 67% said the brands they buy make them a better person. We’re delighted to attend the Market Insight Forum tomorrow in London and host a panel of founders & business leaders to hear about how they have built…

May 27, 2022

The dark side of Chocolate

Channel 4 documentary Dispatches went undercover in Ghana where children as young as 10 have been working gruelling hours to supply cocoa beans to Cadbury – Britain’s favourite chocolate brand. Their undercover investigation, Cadbury Exposed: Dispatches, revealed illegal conditions on farms that support Cadbury’s ethical farming scheme Cocoa Life. Cocoa Life was set…