Welcome to Citizen Good Consulting
In the complex and fast changing world of sustainability, we unify organisations to drive forward meaningful and sustainable change for both people and planet.
We bring practitioners and experts together with new thinking and bold action. By blending our skills and perspectives, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drives brand growth through action on sustainability issues.
Citizen Good is a diverse collective of management consultants, sustainability practitioners, marketing specialists, conservationists, trends & insights specialists, and investors.
We are resolved to leave the world in a better place when our work is done.
We build Citizen Brands by looking at sustainability through four lenses
Citizens
What do consumers care about in the world of sustainability Now? What will they care most about Next and in the Future?
Brands
How strong are your brand’s sustainability perceptions vs your competitors?
Corporate Agendas
What targets have you already set? What are your business capabilities and how can you accelerate these?
Investors Agenda and Materiality
What are investors and key stakeholder seeing as priorities and risks?
Our Latest Views and News
The Broken Plate Report 2023: Illuminating The Food Foundation’s Wake-up Call
In a world burdened by food insecurity and environmental challenges, The Food Foundation’s Broken Plate Report 2023 serves as a stark wake-up call. This ground-breaking study sheds light on the global food system’s flaws, revealing the urgent need for systemic change to address the issues of hunger, nutrition, and sustainability. As we delve into the…
Coldplay’s World Tour: Shining a light on Sustainability
Back in 2019 Coldplay decided to not tour their latest album – Everyday Life until they found better ways to minimise their environmental impact and put sustainability at the heart of what they do as a band of international acclaim and influence. Commenting at the time, Chris Martin, the lead singer said – “All of…
Missing the Sustainable Development Goals
Since its inception in 2015, the United Nations Sustainable Development Goals (SDGs) have represented a global commitment to address pressing social, economic, and environmental challenges. The SDGs set ambitious targets to address global challenges and create a sustainable future for all. Despite the collective commitment of nations and various stakeholders, the journey towards sustainable development…
Neuro-Activism
One pleasant October morning in 2019, thinking designer Chris Thomason was crossing London Bridge on his way to work when he found traffic at a standstill. Extinction Rebellion activists had blocked the road junction and were using loudspeakers to raise awareness of the climate change issues they wanted people to pay attention to. Despite the…