Welcome to Citizen Good Consulting
In the complex and fast changing world of sustainability, we unify organisations to drive forward meaningful and sustainable change for both people and planet.
We bring practitioners and experts together with new thinking and bold action. By blending our skills and perspectives, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drives brand growth through action on sustainability issues.
Citizen Good is a diverse collective of management consultants, sustainability practitioners, marketing specialists, conservationists, trends & insights specialists, and investors.
We are resolved to leave the world in a better place when our work is done.
We build Citizen Brands by looking at sustainability through four lenses
Citizens
What do consumers care about in the world of sustainability Now? What will they care most about Next and in the Future?
Brands
How strong are your brand’s sustainability perceptions vs your competitors?
Corporate Agendas
What targets have you already set? What are your business capabilities and how can you accelerate these?
Investors Agenda and Materiality
What are investors and key stakeholder seeing as priorities and risks?
Our Latest Views and News
Real life Room Sets IKEA x Shelter
Our homes have become a reflection of our identities, but also of our circumstances. It is a privilege to have a space where you can feel safe and protected. The world of sustainable living has expanded drastically in the last few years, but it often has remained focused on an opportunity around product purchases. Work…
GAIL’s Food Waste Mission: The best thing since sliced bread?
Did you know that a third of all food produced is wasted across the food system from farm to home? This goes on to create 6% of global GHG emissions, which is three times higher than the amount produced by the aviation industry! In fact, Project Drawdown rates reducing food waste as one of…
“Win, Don’t Bin”: Food Waste Action Week 2023
“Win. Don’t Bin”: Food Waste Action Week 2023 6th – 12th March marks Food Waste Action Week – WRAP’s third annual event of its kind, as part of the wider Love Food Hate Waste campaign to action food waste reduction globally . The 2023 campaign is focussed on promoting a range of skills that reduce…
Uniqlo partners with upcycling fashion platform Must Had
Uniqlo is continuing to show progress in their efforts to encourage repair, reuse and recycling among its customers as they seek to shift 50% of their production to recycled materials by 2030. They have also partnered with the Italian upcycling fashion platform, Must Had. It’s great to see a mainstream fashion brand begin its journey…