Welcome to Citizen Good Consulting
In the complex and fast changing world of sustainability, we unify organisations to drive forward meaningful and sustainable change for both people and planet.
We bring practitioners and experts together with new thinking and bold action. By blending our skills and perspectives, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drives brand growth through action on sustainability issues.
Citizen Good is a diverse collective of management consultants, sustainability practitioners, marketing specialists, conservationists, trends & insights specialists, and investors.
We are resolved to leave the world in a better place when our work is done.
We build Citizen Brands by looking at sustainability through four lenses
Citizens
What do consumers care about in the world of sustainability Now? What will they care most about Next and in the Future?
Brands
How strong are your brand’s sustainability perceptions vs your competitors?
Corporate Agendas
What targets have you already set? What are your business capabilities and how can you accelerate these?
Investors Agenda and Materiality
What are investors and key stakeholder seeing as priorities and risks?
Our Latest Views and News
Addressing Food Waste this Christmas
Food waste is a major issue within our food system. Globally one third of all food produced by weight is lost or wasted. Food waste includes all of the lost or discarded food across all stages of the food system from farm to fork. Making it a major issue to be solved, which is why…
Fix Food Waste, Fix Climate Change
This Thursday Citizen Good’s Caroline Bates is joining Andy Young from Achieve Goal 12 and Jeff Macdonald CSO of Bulbshare to share their recent learnings on the topic of food waste. It’s the latest huddle from the Future Food Movement, a community bringing together people from across the food and drinks industry for collaboration, learning…
MRS Sustainability Summit 2022
We hope you enjoyed our panel session at the Sustainability Summit today. We wanted to share some resources and findings that might be useful for those who want to learn more on the challenge of plastics, some of which we referenced in our session. We’ve also included a few topics we covered beyond the conference…
Sustainability Summit 2022: Tackling the plastic challenge through citizen collaboration
We’re delighted to be hosting another panel for the Market Research Society Sustainability Summit 2022 on 17th November. We’ll be discussing the challenge of plastics and how citizen collaboration can help brands drive impact on addressing this massive issue. Just a few days ago, Greenpeace’s latest plastics report reminded us how big this challenge is…