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Building Citizen Brands

Building Sustainability First Brands

Welcome To Citizen Good

In the complex and fast changing world of sustainability, we unify an organisation from Brand Manager to Chief Financial Officer to deliver measurable business growth & impact with a connected set of metrics.

We bring practitioners from within and outside an organisation to drive transformational and sustainable change with new thinking and bold action.

To echo Sir David Attenborough, no one can deliver a sustainability agenda alone. By co-creating net positive initiative outcomes between corporations and government institutions, we can improve and inspire our daily lives as consumers, employees and citizens of the world.

What We Do

We build brands that people actively choose to participate in because they believe a preferred future is possible, together

Checklist Of A Citizen Brand

It delivers sustainable and profitable impact.

These brands respond to the consumer’s world and form organically evolving relationships. They improve the prospects for people and planet and are guided by purpose. Their agendas are interlinked with social values and environmental concerns, now and next.

It's action-oriented and creates memorable experiences.

We Call Them Citizen Brands

It anticipates the needs of citizens through meaningful innovation.

It responds to SDGs by driving category transformation.

It's open, direct, and clear with the relevant details in messaging.

What is the investor momentum and what do they view as priorities and risks?

By understanding the synergies between investor funding & citizen values, and corporate commitments & brand promises, we find opportunities between intent and action.

Maximizing Returns

And Profitability

What are the business capabilities and targets set?

Value Creation

Differentiation And

Relevance

What do consumers care about in the world of sustainability now, what do we forecast for the future?

Purpose Led And

Results Driven

We build Citizen Brands by looking through four lenses

What is the client’s sustainability brand perceptions vs competitors?

Trust And Affinity

Preserve natural beauty

Support human and social issues

Impact Areas

Champion sustainable & healthy food production

Reduce pollution & waste

We help brands deliver their sustainability initiatives to achieve a net positive impact.

About Us

We are resolved to leave the world in a better place when our work is done.

By melding our skills and values, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drive brand growth towards the sustainability agenda.

Citizen Good is a diverse collective of technology entrepreneurs, farmers, management consultants, land managers, marketing executives, conservationists, trends & insights specialists, sustainability practitioners and investors.

How does my brand promise fit with the corporate purpose?

How do I measure the brand’s impact across different agendas?

How do I communicate our sustainability agenda in a meaningful way to my consumers?

Will my innovation strategy meet the business goals and align with consumers care about?

Types Of Challenges We Solve

Where does my brand fit in the sustainability landscape?

Citizen Good Limited, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom

hello@citizen-good.com

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Have a Project In Mind? Let’s Talk

Work With Us

If you’d like to become involved with what we do,
please do get in touch, we’d love to hear from you.

News and Views

January 21, 2022

Future of Farming

Over the last 6 months the Citizen Good impact team have been working with DEFRA, looking into how government policy should evolve around the future of farming agenda in the UK. They have been working with farmers and businesses exploring how corporate funds could work together with government funds to achieve a greater environmental…

January 18, 2022

Cooking with Purpose

As they say, Diversity is being invited to the party; Inclusion is being asked to dance. COOK is an extraordinary food company from Kent and are “very, very fussy” about the quality of their ingredients. They are equally fussy about being people-first and creating a conducive workplace environment that has been widely recognized…

January 12, 2022

Happy pits, Happy planet

With all the WFH time, did you compromise on your hygiene standards? Washed your hair less often? Used less deodorant? Thankfully our friends at Wellow have noticed that we are returning to normal hygiene in the new normal. Their #1 deodorant of 2021 is making pits happy everywhere. Check out our Q&A with…