Telling the story of a Citizen Brand


Feel Good drinks: telling the story of a ‘Citizen Brand’ 


This is a story of a marketer who wears his heart on his sleeve and is passionately behind a challenger brand that is creating a rallying cry to the soft drinks industry of how they can change their supply chain and impact in a way that is kind to people and planet. It is a demonstration of translating insight into visible action, and a reminder that small decisions can be strategic building blocks towards change in business.


Join Sharon and Ed as they share the brand story of Feel Good drinks, a 100% natural, fruity, sparkling water. Hear them unpack the creation of Feel Good and discuss the brand’s purpose and endeavour to becoming a ‘citizen brand.’ 

Sharon Foo, Managing Partner, Citizen Good

In conversation with Ed Woolner General Manager, Feel Good Drinks



MRS Storytelling Conference