How the sustainability agenda shapes a business & brand strategy, now & next


We are delighted for Sharon Foo, our Managing Partner to be chairing a session at the upcoming Market Research Society (MRS) Sustainability Summit 2021 next week.


The Citizen Good panel discussion brings a range of international and marketing perspectives with Melissa Guarnaccia (Cereal Partners Worldwide) Elise Som (Mijenta) Christoph Langwallner (What If?Foods).


Together they represent 3 continents across 4 countries to discuss the intersection of sustainability and business strategies when building global and challenger brands. You’ll hear how they have embedded sustainability beyond the organisation, with employees, customers, and consumers alike.

In a recent interview with Financial TimesPaul Polman said,


“CEOs should put their grandchildren ahead of greed.” You will hear personal stories from this exclusive group about how they bring their true selves to work as a force for human good & business growth.


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