Good News Shop
We took time out this week to check out the B Corp Good News shop. A shop with a difference, as you can’t actually buy anything there. It’s a showcase to celebrate a wide range of UK B Corps and ensure the focus is on purpose over profit. Friendly members of the B Lab UK Team are there ready to bring the B Corp movement to life.
It was great to see the volume and variety of brands putting purpose at their heart and striving to engage consumers with their progress on their sustainability journey. It was interesting to see how some categories were particularly abundant, like alcohol, beauty and drinks. But what I really liked was that the B Lab team had also put effort into bringing to life some of the brands that you wouldn’t buy on the shop shelves like Canopy and Stars – which was bought to life on a cereal box – called Star Crunch! – with the tag line, Glamp under the stars in the UK’s most delicious places and Exclusive Collection, a holiday company bought to life as a box of indulgent biscuits! There were over 300 products from B Corp brands including Tony’s Chocoloney, Judes, Eco Warrior, Strong Roots Dash Water, Ella’s Kitchen, Pukka tea, Sipsmith, Evian and more.
Their Good News stand is exactly that filled with progress reports and positivity, much needed in the current news environment! And they’ve been holding all kinds of events and samplings to bring to life the stories of the wide range of B Corp businesses.
The project has been led by B Corps COOK, Danone, Bruichladdich Distillery, Vita Coco and freuds. It has been built using up-cycled materials, and all products and any waste will be donated to The Felix Project, and distributed to local community projects.
We are working with a number of businesses awaiting their accreditation right now, it was inspiring to see what good company they will be with. The boom in applications has meant it a little wait for the results, but great to see the enthusiasm for businesses to strive to be better.
It’s on until the end of March, Rathbone Place, London W1 so just time to check it out before it closes!