In a world grappling with the urgent need for accelerated action on climate, a new movement has emerged to champion the cause of sustainability.
Unlike traditional environmental and sustainability movements, which often focus on lobbying governments and international bodies, this project focuses on empowering citizens to take action in their own communities and regions. By engaging individuals and encouraging grassroots initiatives, the project seeks to create a groundswell of support for more sustainable practices, climate friendly policies and greater ecological awareness.
At Citizen Good we partnered with our sister insight agency 2CV to explore the potential for the idea for formation of this new movement directly with the founders and everyday climate concern citizens.
Through exploring citizens views and concerns on climate change, we were able to clearly see the opportunity for the creation of this new movement. We learnt that the tactics of the most famous climate pressure groups such as XR (Extinction Rebellion) and Just Stop Oil, whilst powerful at creating headlines and awareness, were turning off everyday people. Their tactics were most often overriding their message take out and engagement with the general climate-concerned masses. As a result there’s a strong sense of helplessness to know what to do as an individual citizen, or how to get involved and collaborate to create positive impact on climate change.
The climate concerned majority representing 69%* of the UK population want to have better role models, ones which they feel they can personally identify with more. They feel like they’re being failed by what’s on offer currently, both from a government and an activist groups perspective.
They see that what this new movement – the Climate Majority Project (CMP) – could offer is a relatable way to get engaged and connected to driving impact, by people they wanted to support.
As Dr. Rupert Read one of the founders of The Climate Majority Project said: “The professional audience research that we commissioned showed clearly that the emerging climate Majority feel unserved by existing organisations. It gave us the clear sense of where the ‘gap in the market’ was: right where we intend to be…”
There’s never been a more pressing time to launch.
With the 2023 IPCC report calling for “Rapid, far reaching and unprecedented change at all levels of society” – to keep global warming to below 1.5 degrees and the huge current gap on progress on the UN SDG Global goals with 2030 looming. The urgency for collective action is critical.
Collaboration and networking are at the heart of the CMP’s focus to drive collective action
Through grassroots activism, online campaigns and community engagement, the CMP will drive widespread awareness about the need for accelerated urgency on climate action. It has created an interactive online platform for individuals to connect, share ideas, access educational resources and collaborate on innovative solutions that address the complex challenges posed by climate change.
The Climate Majority Project aims to accelerate the transition to a sustainable future
The CMP’s been designed to do this through empowering individuals, fostering global connections, promoting and sharing education, and advocating for policy changes.
In a time of unprecedented environmental challenges, the Climate Majority Project offers hope and a roadmap for collective action.
Join the movement, become part of the majority, and let’s work together to safeguard our planet for future generations.