When you and your team need to solve a workplace challenge, the go-to business process to identify new ideas is usually based around people sitting in a room brainstorming. However, decades of research have consistently proven this to be ineffective when compared to alternate thinking techniques. When we’re facing into the wicked problems of climate change and climate justice, and the need for rapid, far reaching and unprecedented change. We can’t be resorting to processes that don’t deliver. We have to find alternative ways of thinking about sustainability-related matters.
We all think, all the time, even at night when we dream. But what if we’re being highly inefficient in our thinking—especially around sustainability issues? Freaky Thinking turns thinking on its head. It’s a series of techniques integrated into an innovative process that stimulates thinking on important topics when an individual is in their own best thinking place, at their personal best time of day, and (most importantly) when they are alone.
Given the environmental challenges facing businesses and society today, fresh thinking that delivers new and practical solutions to these challenges is needed. Sustainability teams and leaders are facing into new and difficult questions. Questions that have never been posed in the history of humanity. Difficult questions that need superior thinking to find the answers. Yet, whatever the issue, the best solutions always seem blindingly obvious in hindsight—yet they remain tantalisingly elusive to identify when needed.
The Freaky Thinking process is designed to go beyond the realms of conventional wisdom to explore for, and identify, pragmatic new ideas which form the valuable solutions needed. It’s the first radically different approach to workplace thinking in the last 70 years.
Over up-coming blog posts we’ll be explaining more on how Freaky Thinking—and in particular ‘Neuro-Activism’— can be valuable to you in achieving your sustainability goals – stay tuned!