In our final Earth Day Planet v’s Plastics blog instalment, we’re diving deep into the inspiring journey of Corona. This isn’t your average brand; it’s a beacon of hope in the battle against plastic pollution, embodying what it means to be a true citizen brand.
Corona’s story is testament to the power of ambition backed by genuine commitment. Picture this: a global beverage giant not just reducing its plastic footprint but flipping the script entirely to become net zero on plastics. Yes, since 2021 Corona now recovers more plastic than it puts out into the world. They proudly claimed the title of the first global beverage brand with a net zero plastic footprint.
This transformation wasn’t an overnight sensation. It’s a narrative that began well over a decade ago when Corona made waves with its beach clean-up campaigns in 2008. Back then, they were pioneers, sparking conversations and getting their hands dirty—literally—to protect our oceans from plastic pollution.
Fast forward to 2021, and Corona’s net zero dream became a reality, marking a historic milestone for corporate sustainability. What’s more remarkable is how they brought their stakeholders along for the ride. From engaging consumers in citizen science to forging alliances with supply chain partners committed to sustainable packaging, ingredients, and energy solutions—Corona’s impact ripples far beyond their product.
But here’s the real takeaway: Corona isn’t just a case study; it’s a call to action. Their journey shows us that ambitious goals combined with persistent effort can reshape industries. It challenges us to rethink what’s possible and demands accountability from brands everywhere.
So, here’s to Corona – a brand that proves that when passion meets purpose, anything is possible – a true citizen brand. Making it no surprise they were recently named the most valuable and fastest growing beer brand in the world, according to Brand Finance 2024 Global 500.
So, as we bid adieu to Earth Day, let’s carry their torch of sustainability forward, knowing that with determination and collaboration, we can make a real difference. Cheers to a cleaner, greener future – one bottle of Corona at a time.
