Albert Heijn the largest Dutch supermarket chain, has been experimenting with an innovative pricing strategy that reveals the “real price” of products to highlight their environmental impact. This initiative aims to raise awareness with citizens and influence more sustainable consumption behaviours. In their coffee to go pilot customers who went to purchase a self-service cup…
Category: Citizen brand
Cheers to Change: How Corona Became a Net Zero Hero
In our final Earth Day Planet v’s Plastics blog instalment, we’re diving deep into the inspiring journey of Corona. This isn’t your average brand; it’s a beacon of hope in the battle against plastic pollution, embodying what it means to be a true citizen brand. Corona’s story is testament to the power of ambition backed…