One pleasant October morning in 2019, thinking designer Chris Thomason was crossing London Bridge on his way to work when he found traffic at a standstill. Extinction Rebellion activists had blocked the road junction and were using loudspeakers to raise awareness of the climate change issues they wanted people to pay attention to. Despite the…
Category: Citizen Brands
Citizen Brands
MRS Sustainability Summit 2022
We hope you enjoyed our panel session at the Sustainability Summit today. We wanted to share some resources and findings that might be useful for those who want to learn more on the challenge of plastics, some of which we referenced in our session. We’ve also included a few topics we covered beyond the conference…
Sustainability Summit 2022: Tackling the plastic challenge through citizen collaboration
We’re delighted to be hosting another panel for the Market Research Society Sustainability Summit 2022 on 17th November. We’ll be discussing the challenge of plastics and how citizen collaboration can help brands drive impact on addressing this massive issue. Just a few days ago, Greenpeace’s latest plastics report reminded us how big this challenge is…
Our new more sustainable website
We’re excited to share our new Citizen Good website. We’ve chosen to redesign our site to reduce its environmental impact. The environmental impact of websites We know that people don’t often think about the environmental impact of digital technology – while they are busy streaming movies or keeping lots of tabs open whilst searching for…
Brands investing in Nature
Over recent weeks, we’ve seen some big leaps in the role of businesses stepping up and taking more responsibility for the environment and climate change. The ‘climate clock’ continues to tick and the impact of biodiversity loss and climate-related impacts are increasing all the time. We’ve seen some challenger brands increasing desire to do more,…
Chocolate on the UP?
We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…
Right on the mark
Do you sleep-shop by defaulting to your go-to brand when choosing a product? Unless a brand has a compelling point of difference, it can look like a sea of same. Assuming you have the time to explore and want to support a brand doing the right thing, you’d facing a tsunami of eco and sustainable…
Humanising Purpose
What you do in the dark will shine in the light. Purpose is set in motion when values are operationalised through decisions made and actions taken even when no one is watching. What is the purpose of your company? It has the potential to serve society as a force for good. Strikingly expressed by Professor…
Building Citizen Brands
Consumers are voting with their wallets. The 2020 Sustainable Market Share Index™ finds that sustainability-marketed products are responsible for more than half of the growth in FMCG. It’s not slowing down despite the ongoing COVID-19 pandemic. We refer to them as ‘Citizen Brands’. What are their common traits? It is dynamic and creates memorable moments of truth…
Education paid for with chocolate
Why does everything always need to be so complicated? Have we got so used to living in a high growth, technology driven world that we miss the simple solutions with the potential to drive real change? Last week Nestle announced they will be using an innovative approach to tackle child labour in the chocolate business….