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Category: Citizen Brands

Citizen Brands

MRS Sustainability Summit 2022

Posted on November 17, 2022

We hope you enjoyed our panel session at the Sustainability Summit today. We wanted to share some resources and findings that might be useful for those who want to learn more on the challenge of plastics, some of which we referenced in our session. We’ve also included a few topics we covered beyond the conference…

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Sustainability Summit 2022: Tackling the plastic challenge through citizen collaboration

Posted on November 4, 2022

We’re delighted to be hosting another panel for the Market Research Society Sustainability Summit 2022 on 17th November. We’ll be discussing the challenge of plastics and how citizen collaboration can help brands drive impact on addressing this massive issue. Just a few days ago, Greenpeace’s latest plastics report reminded us how big this challenge is…

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Our new more sustainable website

Our new more sustainable website

Posted on October 14, 2022

We’re excited to share our new Citizen Good website. We’ve chosen to redesign our site to reduce its environmental impact. The environmental impact of websites We know that people don’t often think about the environmental impact of digital technology – while they are busy streaming movies or keeping lots of tabs open whilst searching for…

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Putting Nature on the board

Brands investing in Nature

Posted on October 12, 2022

Over recent weeks, we’ve seen some big leaps in the role of businesses stepping up and taking more responsibility for the environment and climate change. The ‘climate clock’ continues to tick and the impact of biodiversity loss and climate-related impacts are increasing all the time. We’ve seen some challenger brands increasing desire to do more,…

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Chocolate on the UP?

Chocolate on the UP?

Posted on May 4, 2022

We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…

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Right on the mark

Right on the mark

Posted on March 23, 2022

Do you sleep-shop by defaulting to your go-to brand when choosing a product? Unless a brand has a compelling point of difference, it can look like a sea of same. Assuming you have the time to explore and want to support a brand doing the right thing, you’d facing a tsunami of eco and sustainable…

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We can be heroes just for one day

Humanising Purpose

Posted on March 17, 2022

What you do in the dark will shine in the light. Purpose is set in motion when values are operationalised through decisions made and actions taken even when no one is watching. What is the purpose of your company? It has the potential to serve society as a force for good. Strikingly expressed by Professor…

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Building Citizen Brands

Building Citizen Brands

Posted on February 17, 2022

Consumers are voting with their wallets. The 2020 Sustainable Market Share Index™  finds that sustainability-marketed products are responsible for more than half of the growth in FMCG. It’s not slowing down despite the ongoing COVID-19 pandemic. We refer to them as ‘Citizen Brands’. What are their common traits? It is dynamic and creates memorable moments of truth…

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Education paid for with chocolate

Education paid for with chocolate

Posted on February 10, 2022

Why does everything always need to be so complicated? Have we got so used to living in a high growth, technology driven world that we miss the simple solutions with the potential to drive real change? Last week Nestle announced they will be using an innovative approach to tackle child labour in the chocolate business….

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What is your first step?

What is your 1st step?

Posted on February 8, 2022

It takes a village to drive change in an organisation. Whilst there is no perfect playbook to implement the sustainability roadmap perfectly, there are some foundational steps to make it less bumpy. It’s worth taking stock, and considering where you are on these steps: What is your company purpose? Rally everyone and all decisions around…

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