Category / Brand purpose / citizen brands / Citizen Good / Cook / equality / ESG impact / food / food production / food waste / impact measurement / inclusion / Net Zero / People and Planet / Raw Talent / talent
Cooking with Purpose
As they say, Diversity is being invited to the party; Inclusion is being asked to dance. COOK is an extraordinary food company from Kent and are “very, very fussy” about…
January 18, 2022Happy pits, Happy planet
With all the WFH time, did you compromise on your hygiene standards? Washed your hair less often? Used less deodorant? Thankfully our friends at Wellow have noticed that we are…
January 12, 2022Start here. Today.
From Simon Sinek to Sakichi Toyoda, we are reminded that it pays to start with ‘Why’ when trying to understand a problem before jumping to solutions. When faced with an ongoing…
January 10, 2022Sweet Education
New year and a new provocation from one of Citizen Good’s favourite brands @Tony’s Chocolonely. To kick off 2022, they’ve launched a bold social marketing campaign to raise awareness…
January 5, 2022STOP Blah, Blah, Blah… DEFRA and Citizen Good are looking for brands to co-solve the climate crisis
The farmers and land managers are helping, now we need some corporate partners. We need your help. Citizen Good have been asked by DEFRA and the British Government to…
September 30, 2021The British Government will help you reach your climate commitments
Citizen Good have been asked by DEFRA and the British Government to carry out a study into how the government could help corporate entities and consumer brands engage more directly with…
September 24, 2021British government, carbon emissions, carbon footprint, carbon negative, citizen brands, Citizen Good, climate change, Climate commitments, climate crisis, Climate Positive, DEFRA, environmental impact, ESG impact, farming methods, landscape recovery, nature recovery, Net Zero, regenerative farming, SDG commitments, sustainability impact, UK governementSeeing is believing!
No one is too small to make a difference. This little coffee shop in Sevenoaks is making a big and visceral statement about single-use coffee cups. Well done Ottos…
August 24, 2021The jury is still out
If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in…
August 17, 2021Feel Good drinks: telling the story of a ‘Citizen Brand’
It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do…
August 5, 2021Plastic or Paper?
innisfree, a skincare brand under Amorepacific, the world’s 12th largest cosmetic company, was accused of #greenwashing after a customer’s complaint about its packaging and “misleading” label went viral online. In a…
July 23, 2021
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