In our final Earth Day Planet v’s Plastics blog instalment, we’re diving deep into the inspiring journey of Corona. This isn’t your average brand; it’s a beacon of hope in the battle against plastic pollution, embodying what it means to be a true citizen brand. Corona’s story is testament to the power of ambition backed…
Category: Citizen Brands
Citizen Brands
Turning the tide: Ocean Co’s Impact Engine
Today, as part of our Earth Day week series Plastics v’s Planet, we shine a spotlight on Ocean Bottle’s Impact engine—a remarkable initiative driving positive change for our planet’s oceans. This innovative impact engine (Ocean Co) powers Ocean Bottle’s reusable products, along with a host of other brands and organisations from Gail’s to Pet Impact,…
Running towards a sustainable future
In our third Earth Day Plastics vs Planet series, we spotlight the long-running partnership between Adidas and Parley for the Oceans. Since 2015, Adidas has been sprinting ahead in the race against ocean plastic pollution through its partnership with Parley for the Oceans. It’s an issue which is critical to ocean and planetary health –…
Turning the Tide on Microplastics: Planet V’s Plastics
The Invisible Pollution: Microplastics from Synthetic Fabrics Ever wondered where those tiny plastic particles in our oceans come from? Surprisingly, between 16 – 35% of these microplastics can be traced back to the clothes we wear—specifically synthetic fabrics like polyester. When we wash our clothes, especially those made of synthetic materials, microfibres break loose and…
Neuro-Activism
One pleasant October morning in 2019, thinking designer Chris Thomason was crossing London Bridge on his way to work when he found traffic at a standstill. Extinction Rebellion activists had blocked the road junction and were using loudspeakers to raise awareness of the climate change issues they wanted people to pay attention to. Despite the…
MRS Sustainability Summit 2022
We hope you enjoyed our panel session at the Sustainability Summit today. We wanted to share some resources and findings that might be useful for those who want to learn more on the challenge of plastics, some of which we referenced in our session. We’ve also included a few topics we covered beyond the conference…
Sustainability Summit 2022: Tackling the plastic challenge through citizen collaboration
We’re delighted to be hosting another panel for the Market Research Society Sustainability Summit 2022 on 17th November. We’ll be discussing the challenge of plastics and how citizen collaboration can help brands drive impact on addressing this massive issue. Just a few days ago, Greenpeace’s latest plastics report reminded us how big this challenge is…
Our new more sustainable website
We’re excited to share our new Citizen Good website. We’ve chosen to redesign our site to reduce its environmental impact. The environmental impact of websites We know that people don’t often think about the environmental impact of digital technology – while they are busy streaming movies or keeping lots of tabs open whilst searching for…
Brands investing in Nature
Over recent weeks, we’ve seen some big leaps in the role of businesses stepping up and taking more responsibility for the environment and climate change. The ‘climate clock’ continues to tick and the impact of biodiversity loss and climate-related impacts are increasing all the time. We’ve seen some challenger brands increasing desire to do more,…
Chocolate on the UP?
We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…