Channel 4 documentary Dispatches went undercover in Ghana where children as young as 10 have been working gruelling hours to supply cocoa beans to Cadbury – Britain’s favourite chocolate brand. Their undercover investigation, Cadbury Exposed: Dispatches, revealed illegal conditions on farms that support Cadbury’s ethical farming scheme Cocoa Life. Cocoa Life was set up by…
Category: Greenwashing
Greenwashing
Walk the Walk: How to avoid greenwashing on your sustainability journey
Greenwashing is defined as behaviour or activities that make people believe that a company, government, or organisation is doing more to protect the environment than it really is. Idealists would have us believe doing the right thing is easy. For long established businesses with embedded legacy supply chains, change is hard. Is Greenwashing inevitable as…
Tough love in the brand world
In recent weeks, a couple of brands were called out for greenwashing. Whilst that’s not groundbreaking news per se, what is surprising is that these two sustainability-led brands have a strong reputation and consistent record for doing the right thing. The Advertising Standards Authority (ASA) launched an investigation into Oatly for its environmental claims. In…