We’re delighted to be hosting another panel for the Market Research Society Sustainability Summit 2022 on 17th November. We’ll be discussing the challenge of plastics and how citizen collaboration can help brands drive impact on addressing this massive issue. Just a few days ago, Greenpeace’s latest plastics report reminded us how big this challenge is…
Category: People
People
Use your voice as a weapon
When you think of an activist, what image comes to mind? We have been hearing from students, world leaders and royalty alike. Last week we watched scientists in a desperate plea to bring awareness to the IPCC report findings that we are on a fast track to a climate disaster. A group of climate scientists…
Education paid for with chocolate
Why does everything always need to be so complicated? Have we got so used to living in a high growth, technology driven world that we miss the simple solutions with the potential to drive real change? Last week Nestle announced they will be using an innovative approach to tackle child labour in the chocolate business….
Cooking with Purpose
As they say, Diversity is being invited to the party; Inclusion is being asked to dance. COOK is an extraordinary food company from Kent and are “very, very fussy” about the quality of their ingredients. They are equally fussy about being people-first and creating a conducive workplace environment that has been widely recognized in the…
Sweet Education
New year and a new provocation from one of Citizen Good’s favourite brands @Tony’s Chocolonely. To kick off 2022, they’ve launched a bold social marketing campaign to raise awareness of the systemic issues in the chocolate industry including child slavery and inequality. So, what’s their latest message? Well, it’s 3-fold and they’ve launched 3 bars…