Category / Business Strategy / citizen brands / Citizen Good / Climate Clock / climate goals / Marketing Communications / Operational Assessment / Sakichi Toyoda / Simon Sinek / sustainability / sustainability forecasting / sustainability impact
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From Simon Sinek to Sakichi Toyoda, we are reminded that it pays to start with ‘Why’ when trying to understand a problem before jumping to solutions. When faced with an ongoing…
January 10, 2022The jury is still out
If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in…
August 17, 2021Code red for humanity
There’s no soft opening to the latest climate change report from the United Nations. Listen to the experts. Hundreds of climate scientists from 195 countries. They are saying…
August 10, 2021Feel Good drinks: telling the story of a ‘Citizen Brand’
It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do…
August 5, 2021Rocking our Sunday Best every day of the week
Second-hand shopping is slowly down fast fashion. Thrifting is not a new concept, but it has grown to the tune of $28 billion as an industry today. The acquisition of Depop…
June 28, 2021Consumers consume. Citizens participate.
As life in the UK starts trickling back to pre-lockdown normality, will we all forget about the climate crisis, the importance of our healthcare system, and the move towards a more…
June 25, 2021Age is just a number
What do Spain, Portugal, and Thailand have in common? Their populations are predicted to shrink by more than half by the end of the century. Last month, the Chinese Government reversed…
June 22, 2021Trend spotting for sustainable strategy
It was great to share a virtual stage with IFST and Charles Banks from thefoodpeople talking about trend-spotting in the food & beverage industry. We spoke about the rise of sustainably…
June 18, 2021Predicting a more sustainable future
This week one of our founders @richardmaryniak will be talking at the IFST conference. He will share a case study focussing on spotting the clues for innovation in social data. It…
June 15, 2021Booze with benefits
Has it ever been acceptable to go into a pub with a group of friends and order a non-alcoholic beer? In the UK there has always been a prolific pub culture.…
June 14, 2021
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