Category / DEFRA / John Bubb / sustainability impact / UK Government
The Farmers Dilemma – Food OR Environment?
Since the end of the second world war farmers have faced a dilemma. Food or Environment. Growing more food than we need for over 70 years has come at a huge…
February 20, 2022Building Citizen Brands
Consumers are voting with their wallets. The 2020 Sustainable Market Share Index™ finds that sustainability-marketed products are responsible for more than half of the growth in FMCG. It’s not slowing down despite…
February 17, 2022Start here. Today.
From Simon Sinek to Sakichi Toyoda, we are reminded that it pays to start with ‘Why’ when trying to understand a problem before jumping to solutions. When faced with an ongoing…
January 10, 2022Sweet Education
New year and a new provocation from one of Citizen Good’s favourite brands @Tony’s Chocolonely. To kick off 2022, they’ve launched a bold social marketing campaign to raise awareness…
January 5, 2022An ancient technology getting us to Net Zero
In the race to Net Zero we are always on the look-out for new technologies that can get us there faster. Perhaps the solution has always been right under our…
December 2, 2021The Crap We Care About
We like to be unambiguously passionate and our conversation with Simon Griffiths, Co-Founder and CEO of the hugely successful Who Gives A Crap brand is the reason why. 2.4 billion…
October 1, 2021STOP Blah, Blah, Blah… DEFRA and Citizen Good are looking for brands to co-solve the climate crisis
The farmers and land managers are helping, now we need some corporate partners. We need your help. Citizen Good have been asked by DEFRA and the British Government to…
September 30, 2021The British Government will help you reach your climate commitments
Citizen Good have been asked by DEFRA and the British Government to carry out a study into how the government could help corporate entities and consumer brands engage more directly with…
September 24, 2021British government, carbon emissions, carbon footprint, carbon negative, citizen brands, Citizen Good, climate change, Climate commitments, climate crisis, Climate Positive, DEFRA, environmental impact, ESG impact, farming methods, landscape recovery, nature recovery, Net Zero, regenerative farming, SDG commitments, sustainability impact, UK governementFeel Good Drinks: the story of a “Citizen Brand”
It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do…
August 26, 2021The jury is still out
If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in…
August 17, 2021
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