How we can help
Whether you’re just starting out on your sustainability journey, wanting to increase your ambition and impact, or improve your messaging and communications… We can help.
Founding Partner Caroline Bates created Citizen Good Consulting to help brands deliver meaningful impact on the sustainability agenda. We help our clients build brands which engage stakeholders and citizens to drive positive impact and commercial growth.
Creating your sustainability ambition and strategy
We collaborate with your key stakeholders and board to co-create your sustainability ambition, supported by a roadmap and plan for how to realise it.
Sustainability landscapes and futures
We explain how sustainability shows up in your category and where the biggest opportunities for impact are – creating opportunity spaces for innovation.
Building your brand through sustainability
Establishing the role that sustainability can play to increase engagement and impact with your brand.
Helping you communicate sustainability
We create powerful stories about how your brand is delivering sustainable impact.
Our Latest Views and News
The True Price of Your Cup of Coffee
Albert Heijn the largest Dutch supermarket chain, has been experimenting with an innovative pricing strategy that reveals the “real price” of products to highlight their environmental impact. This initiative aims to raise awareness with citizens and influence more sustainable consumption behaviours. In their coffee to go pilot customers who went to purchase a self-service cup…
Cheers to Change: How Corona Became a Net Zero Hero
In our final Earth Day Planet v’s Plastics blog instalment, we’re diving deep into the inspiring journey of Corona. This isn’t your average brand; it’s a beacon of hope in the battle against plastic pollution, embodying what it means to be a true citizen brand. Corona’s story is testament to the power of ambition backed…
Turning the tide: Ocean Co’s Impact Engine
Today, as part of our Earth Day week series Plastics v’s Planet, we shine a spotlight on Ocean Bottle’s Impact engine—a remarkable initiative driving positive change for our planet’s oceans. This innovative impact engine (Ocean Co) powers Ocean Bottle’s reusable products, along with a host of other brands and organisations from Gail’s to Pet Impact,…
Running towards a sustainable future
In our third Earth Day Plastics vs Planet series, we spotlight the long-running partnership between Adidas and Parley for the Oceans. Since 2015, Adidas has been sprinting ahead in the race against ocean plastic pollution through its partnership with Parley for the Oceans. It’s an issue which is critical to ocean and planetary health –…