In our third Earth Day Plastics vs Planet series, we spotlight the long-running partnership between Adidas and Parley for the Oceans. Since 2015, Adidas has been sprinting ahead in the race against ocean plastic pollution through its partnership with Parley for the Oceans. It’s an issue which is critical to ocean and planetary health –…
Tag: beaforceforgood
Turning the Tide on Microplastics: Planet V’s Plastics
The Invisible Pollution: Microplastics from Synthetic Fabrics Ever wondered where those tiny plastic particles in our oceans come from? Surprisingly, between 16 – 35% of these microplastics can be traced back to the clothes we wear—specifically synthetic fabrics like polyester. When we wash our clothes, especially those made of synthetic materials, microfibres break loose and…
Planet V’s Plastics – Earth Day 2024
The theme for Earth Day 2024 is a rallying cry for change—to slash plastic production by 60% before 2040. It’s a goal which is crucial for the health of both humanity and earth. Plastic pollution not only impacts our oceans, our land, our wildlife, but also DIRECTLY affects our own health. To help build hope…
Humanising Purpose
What you do in the dark will shine in the light. Purpose is set in motion when values are operationalised through decisions made and actions taken even when no one is watching. What is the purpose of your company? It has the potential to serve society as a force for good. Strikingly expressed by Professor…
Walk the Walk: How to avoid greenwashing on your sustainability journey
Greenwashing is defined as behaviour or activities that make people believe that a company, government, or organisation is doing more to protect the environment than it really is. Idealists would have us believe doing the right thing is easy. For long established businesses with embedded legacy supply chains, change is hard. Is Greenwashing inevitable as…
Future of Farming
Over the last 6 months the Citizen Good impact team have been working with DEFRA, looking into how government policy should evolve around the future of farming agenda in the UK. They have been working with farmers and businesses exploring how corporate funds could work together with government funds to achieve a greater environmental and…
Happy pits, Happy planet
With all the WFH time, did you compromise on your hygiene standards? Washed your hair less often? Used less deodorant? Thankfully our friends at Wellow have noticed that we are returning to normal hygiene in the new normal. Their #1 deodorant of 2021 is making pits happy everywhere. Check out our Q&A with Dan Hernden…
Chewing Gum is a single use plastic
85% of consumers don’t know chewing gum contains plastic. Did you know that chewing gum is a single use plastic? We didn’t, but it does. Each piece of gum contains as much plastic as a drinking straw, so it’s great to see a British business doing something about it. …
The Crap We Care About
We like to be unambiguously passionate and our conversation with Simon Griffiths, Co-Founder and CEO of the hugely successful Who Gives A Crap brand is the reason why. 2.4 billion people, or roughly 40% of global citizens, don’t have access to a toilet. More disturbingly, 289,000 children aged under 5 die every year…
STOP Blah, Blah, Blah… DEFRA and Citizen Good are looking for brands to co-solve the climate crisis
The farmers and land managers are helping, now we need some corporate partners. We need your help. Citizen Good have been asked by DEFRA and the British Government to carry out a study into how the government could help corporate entities and consumer brands engage more directly with climate solutions to ensure…