Most consumers (76%) say they want the brands they buy to make the world a better place and 67% said the brands they buy make them a better person. We’re delighted to attend the Market Insight Forum on 8th June in London and host a panel of founders & business leaders to hear about how they have built a…
Tag: citizen good
Chocolate on the UP?
We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…
Use your voice as a weapon
When you think of an activist, what image comes to mind? We have been hearing from students, world leaders and royalty alike. Last week we watched scientists in a desperate plea to bring awareness to the IPCC report findings that we are on a fast track to a climate disaster. A group of climate scientists…
Save our buns
We hope everyone had a happy Easter. Did you know that every year, 10.5 million hot cross buns are wasted in the UK? Often, it’s because we simply don’t get to eat them before they go stale. Thankfully, there are plenty of ways to put a stale hot cross to use and Too Good to…
Where food comes from
In the UK, farmers are held to account by the Red Tractor scheme. Food that carries the Red Tractor logo has been responsibly sourced, safely produced, and comes from crops and animals that have been well cared for. Imports are often accountable to lower standards than UK grown foods and can therefore be sold…
Good News Shop
We took time out this week to check out the B Corp Good News shop. A shop with a difference, as you can’t actually buy anything there. It’s a showcase to celebrate a wide range of UK B Corps and ensure the focus is on purpose over profit. Friendly members of the B Lab UK…
Right on the mark
Do you sleep-shop by defaulting to your go-to brand when choosing a product? Unless a brand has a compelling point of difference, it can look like a sea of same. Assuming you have the time to explore and want to support a brand doing the right thing, you’d facing a tsunami of eco and sustainable…
Tough love in the brand world
In recent weeks, a couple of brands were called out for greenwashing. Whilst that’s not groundbreaking news per se, what is surprising is that these two sustainability-led brands have a strong reputation and consistent record for doing the right thing. The Advertising Standards Authority (ASA) launched an investigation into Oatly for its environmental claims. In…
The Farmers Dilemma – Food OR Environment?
Since the end of the second world war farmers have faced a dilemma. Food or Environment. Growing more food than we need for over 70 years has come at a huge cost to the environment. This week Panorama highlighted the horrific misuse of dairy cows. The show makes for tough viewing but we know that…
Happy pits, Happy planet
With all the WFH time, did you compromise on your hygiene standards? Washed your hair less often? Used less deodorant? Thankfully our friends at Wellow have noticed that we are returning to normal hygiene in the new normal. Their #1 deodorant of 2021 is making pits happy everywhere. Check out our Q&A with Dan Hernden…