Over the last 6 months the Citizen Good impact team have been working with DEFRA, looking into how government policy should evolve around the future of farming agenda in the UK. They have been working with farmers and businesses exploring how corporate funds could work together with government funds to achieve a greater environmental and…
Tag: citizengood
Brand Spotlight – All Birds
It’s a given that corporates set increasingly big revenue goals in seemingly shorter timelines. Allbirds, a 6-year old and billion-dollar, purpose-led “absurdly comfortable” footwear brand has approach their sustainability goals with equal ambition and urgency. Their new Allbirds Flight Plan is an open invite for everyone to hold their feet to the fire….
Lifting & shifting Best Practices
A new survey by McKinsey identifies a set of practices that value-creating companies adhere to when implementing their sustainability program. Encouragingly, 83% of C-suite leaders and investors expect ESG programs will contribute more shareholder value in five years than today. Also, they would be inclined to pay about a 10% median premium to acquire…
Rocking our Sunday Best every day of the week
Second-hand shopping is slowly down fast fashion. Thrifting is not a new concept, but it has grown to the tune of $28 billion as an industry today. The acquisition of Depop at $1.6 billion caters to the growth and values of Gen Z. In a report, 90% of Gen Z shoppers said they’ve made…
Trend spotting for sustainable strategy
It was great to share a virtual stage with IFST and Charles Banks from thefoodpeople talking about trend-spotting in the food & beverage industry. We spoke about the rise of sustainably conscious citizens and innovations that deliver on a people, planet & profit agenda. We started the talk by showing how social data…
Mind The Talent Gap in a Covid World
As businesses start to hire again and employees trickle back to the office, we were curious about an evolving work culture in a pandemic. Not surprisingly, the world is iterating as lockdowns differ from one country to another. So, when companies talk about People, Planet & Profit, this is the time to triple…
Not so woolly thinking!
Agriculture is one of the largest contributors to global warming, so any activity that promotes reduction in CO2 emissions can only be a good thing. PepsiCo, one of the largest producers of crisps and potato chips in the world, may well be carbon negative in their potato growing activity within 10 years. The…
Breakfast of champions
How much capital does it take to start a business? If you can squeeze £2 then you are off to a great start. Almost 47 years and £2 later, the family business Alara makes half of the organic muesli in the UK and has earned industry accolades. Alara is the 1st cereal in…