The farmers and land managers are helping, now we need some corporate partners. We need your help. Citizen Good have been asked by DEFRA and the British Government to carry out a study into how the government could help corporate entities and consumer brands engage more directly with climate solutions to ensure…
Tag: climate positive
The jury is still out
If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in the brand. It sounds honest and the imagery mirrors real life in a relevant way. That’s the power of advertising to re-shape perceptions….
Feel Good drinks: telling the story of a ‘Citizen Brand’
It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do the right thing. Ed’s unyielding focus and courage has redefined the meaning of “brand guardianship” in our journey with him. Feel…
Telling the story of a Citizen Brand
Feel Good drinks: telling the story of a ‘Citizen Brand’ This is a story of a marketer who wears his heart on his sleeve and is passionately behind a challenger brand that is creating a rallying cry to the soft drinks industry of how they can change their supply chain and impact in…