Most consumers (76%) say they want the brands they buy to make the world a better place and 67% said the brands they buy make them a better person. We’re delighted to attend the Market Insight Forum on 8th June in London and host a panel of founders & business leaders to hear about how they have built a…
Tag: Ed Woolner
Counter revolution: understanding conscious consumers
After a tumultuous two years, conscious consumers increasingly expect food and drink to be part of the solution, not the problem. And it’s their values (and buying power) that’s sparking positive change. Join us at the The Food & Drink Expo next week at the NEC, in Birmingham with Citizen Good’s Caroline Bates and Ed…
Feel Good Drinks: the story of a “Citizen Brand”
It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do the right thing. Ed’s unyielding focus and courage has redefined the meaning of “brand guardianship” in our journey with him. Feel…
Telling the story of a Citizen Brand
Feel Good drinks: telling the story of a ‘Citizen Brand’ This is a story of a marketer who wears his heart on his sleeve and is passionately behind a challenger brand that is creating a rallying cry to the soft drinks industry of how they can change their supply chain and impact in…