As businesses start to hire again and employees trickle back to the office, we were curious about an evolving work culture in a pandemic. Not surprisingly, the world is iterating as lockdowns differ from one country to another. So, when companies talk about People, Planet & Profit, this is the time to triple…
Tag: ESG impact
Telling the story of a Citizen Brand
Feel Good drinks: telling the story of a ‘Citizen Brand’ This is a story of a marketer who wears his heart on his sleeve and is passionately behind a challenger brand that is creating a rallying cry to the soft drinks industry of how they can change their supply chain and impact in…
New money makes the good earth go around
Most of us grew up with a piggy bank. Even if it was not shaped like a pig, it was some form of physical container to save our coins and the occasional note. It was a quietly sensible way to learn about patience and discipline. The question about how to save it, and…
A measurable journey with Natural England
The consumption driven world we live in has programmed us to think about ‘me & now’. Yet many environmentalists and corporate leaders including Paul Polman are saying we need to start thinking about ‘us & later’ as part of the climate change agenda. To do that, we will need to understand the metrics…