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Tag: ESG impact

Mind The Talent Gap in a Covid World

Posted on June 16, 2021

  As businesses start to hire again and employees trickle back to the office, we were curious about an evolving work culture in a pandemic.    Not surprisingly, the world is iterating as lockdowns differ from one country to another. So, when companies talk about People, Planet & Profit, this is the time to triple…

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Telling the story of a Citizen Brand

Posted on June 7, 2021

  Feel Good drinks: telling the story of a ‘Citizen Brand’    This is a story of a marketer who wears his heart on his sleeve and is passionately behind a challenger brand that is creating a rallying cry to the soft drinks industry of how they can change their supply chain and impact in…

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New money makes the good earth go around

Posted on May 25, 2021

  Most of us grew up with a piggy bank. Even if it was not shaped like a pig, it was some form of physical container to save our coins and the occasional note. It was a quietly sensible way to learn about patience and discipline.    The question about how to save it, and…

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A measurable journey with Natural England

Posted on April 15, 2021

    The consumption driven world we live in has programmed us to think about ‘me & now’. Yet many environmentalists and corporate leaders including Paul Polman are saying we need to start thinking about ‘us & later’ as part of the climate change agenda. To do that, we will need to understand the metrics…

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