With all the WFH time, did you compromise on your hygiene standards? Washed your hair less often? Used less deodorant? Thankfully our friends at Wellow have noticed that we are returning to normal hygiene in the new normal. Their #1 deodorant of 2021 is making pits happy everywhere. Check out our Q&A with Dan Hernden…
Tag: innovation
Start here. Today.
From Simon Sinek to Sakichi Toyoda, we are reminded that it pays to start with ‘Why’ when trying to understand a problem before jumping to solutions. When faced with an ongoing climate crisis and systemic social challenges, we are armed with ‘Whys’ from academics, scientists, government officials, business leaders, and activists. ` So how many…
Can we predict our way to a better future?
We have been working with a host of partners and combining data sets to predict what sustainability issue consumers will care about in the future. When it comes to investing in an initiative, knowing your idea has longevity is important but this importance is magnified when it comes to sustainability challenges because the commitment…
Building Citizen Brands
Building brands with purpose is the right thing to do, and the seismic outperformance of purpose-led brands is testament to this. Those top-performing purpose-led brands are now creating citizen brands. Citizen brands are in touch with and respond to their consumers’ worlds in super-fast time. They enter into organically evolving relationships with consumers…
Creating sustainable energy one step at a time
We’re putting the spotlight on Pavegen this week – a British start up paving the way to new clean energy sources, whilst also building datasets for good use. Pavegen manufactured paving tiles that create renewable energy once they are walked across through harnessing the kinetic energy in your footsteps. Pavegen aren’t just a provider…