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We can be heroes just for one day

Humanising Purpose

Posted on March 17, 2022

What you do in the dark will shine in the light. Purpose is set in motion when values are operationalised through decisions made and actions taken even when no one is watching. What is the purpose of your company? It has the potential to serve society as a force for good. Strikingly expressed by Professor…

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Building Citizen Brands

Building Citizen Brands

Posted on February 17, 2022

Consumers are voting with their wallets. The 2020 Sustainable Market Share Index™  finds that sustainability-marketed products are responsible for more than half of the growth in FMCG. It’s not slowing down despite the ongoing COVID-19 pandemic. We refer to them as ‘Citizen Brands’. What are their common traits? It is dynamic and creates memorable moments of truth…

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