We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…
Tag: Open chain
Building Citizen Brands
Consumers are voting with their wallets. The 2020 Sustainable Market Share Index™ finds that sustainability-marketed products are responsible for more than half of the growth in FMCG. It’s not slowing down despite the ongoing COVID-19 pandemic. We refer to them as ‘Citizen Brands’. What are their common traits? It is dynamic and creates memorable moments of truth…
Sweet Education
New year and a new provocation from one of Citizen Good’s favourite brands @Tony’s Chocolonely. To kick off 2022, they’ve launched a bold social marketing campaign to raise awareness of the systemic issues in the chocolate industry including child slavery and inequality. So, what’s their latest message? Well, it’s 3-fold and they’ve launched 3 bars…