Consumers are voting with their wallets. The 2020 Sustainable Market Share Index™ finds that sustainability-marketed products are responsible for more than half of the growth in FMCG. It’s not slowing down despite the ongoing COVID-19 pandemic. We refer to them as ‘Citizen Brands’. What are their common traits? It is dynamic and creates memorable moments of truth…
Tag: Paul Polman
Net Positive
We are very excited to see Paul Polman and Andrew Winston’s latest book – Net Positive, how courageous companies thrive by giving more than they take. We have always felt net zero is a rather unambitious ambition and the…