It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do the right thing. Ed’s unyielding focus and courage has redefined the meaning of “brand guardianship” in our journey with him. Feel…
Tag: Sharon Foo
Telling the story of a Citizen Brand
Feel Good drinks: telling the story of a ‘Citizen Brand’ This is a story of a marketer who wears his heart on his sleeve and is passionately behind a challenger brand that is creating a rallying cry to the soft drinks industry of how they can change their supply chain and impact in…