If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in the brand. It sounds honest and the imagery mirrors real life in a relevant way. That’s the power of advertising to re-shape perceptions….
Tag: sustainability demand
Brand Spotlight – All Birds
It’s a given that corporates set increasingly big revenue goals in seemingly shorter timelines. Allbirds, a 6-year old and billion-dollar, purpose-led “absurdly comfortable” footwear brand has approach their sustainability goals with equal ambition and urgency. Their new Allbirds Flight Plan is an open invite for everyone to hold their feet to the fire….
Consumers consume. Citizens participate.
As life in the UK starts trickling back to pre-lockdown normality, will we all forget about the climate crisis, the importance of our healthcare system, and the move towards a more sustainable world? Will we forget facts like ‘we are currently using up enough resource for 1.6 earths ’ and will we return to…
New money makes the good earth go around
Most of us grew up with a piggy bank. Even if it was not shaped like a pig, it was some form of physical container to save our coins and the occasional note. It was a quietly sensible way to learn about patience and discipline. The question about how to save it, and…