If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in the brand. It sounds honest and the imagery mirrors real life in a relevant way. That’s the power of advertising to re-shape perceptions….
Tag: sustainability first
Taking Pleasure In Doing The Right Thing
As we celebrate the arrival of our friends Mijenta in the UK a premium tequila with environmental, sustainability and local community focus, we turn our attention to brewing. Large breweries have been under the ‘ethical’ spotlight for violation of workers’ rights through to excess water consumption in drought areas, probably things that most…