Feel Good drinks: telling the story of a ‘Citizen Brand’ This is a story of a marketer who wears his heart on his sleeve and is passionately behind a challenger brand that is creating a rallying cry to the soft drinks industry of how they can change their supply chain and impact in…
Tag: sustainability impact
Recycling’s dirty little secret
Earlier this week Greenpeace reported that plastic waste collected for recycling from British households had been found dumped in Turkey. How is it possible for us to still be getting it so wrong when it comes to waste? The Greenpeace report went on to describe Turkey as Europe’s ‘largest plastic waste…