We’ve got the spotlight on Homethings, the British start up, today – they launched last summer to shake up the cleaning product market and re-think how to deliver both a clean home and clean planet. The cleaning industry is super wasteful … it ships products that are up to 90% water around…
Tag: sustainabilityimpact
Predicting Sustainability Demand
The demand for sustainability-first brands has increased, and is set to continue. The media is awash with stats about the exponential growth of sustainability-first brands, relative to the market average, and the investment community is ‘all-in’. As a budget-holder, how do you decide on what sustainability issues to back? You need to be…
How do you create Sustainability Demand?
In our previous post we introduced the concept of sustainability demand. Let’s use our Sustainability Demand framework to explain the explosion of the plant-based category. The exponential rise of plant-based foods category in the UK such as Meat Free 18.3% growth1, and Dairy Alternatives + average of 20% YOY2 is an example…