We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…
Tag: Tony chocolonely
Building Citizen Brands
Consumers are voting with their wallets. The 2020 Sustainable Market Share Index™ finds that sustainability-marketed products are responsible for more than half of the growth in FMCG. It’s not slowing down despite the ongoing COVID-19 pandemic. We refer to them as ‘Citizen Brands’. What are their common traits? It is dynamic and creates memorable moments of truth…
Education paid for with chocolate
Why does everything always need to be so complicated? Have we got so used to living in a high growth, technology driven world that we miss the simple solutions with the potential to drive real change? Last week Nestle announced they will be using an innovative approach to tackle child labour in the chocolate business….
Sweet Education
New year and a new provocation from one of Citizen Good’s favourite brands @Tony’s Chocolonely. To kick off 2022, they’ve launched a bold social marketing campaign to raise awareness of the systemic issues in the chocolate industry including child slavery and inequality. So, what’s their latest message? Well, it’s 3-fold and they’ve launched 3 bars…