It’s a given that corporates set increasingly big revenue goals in seemingly shorter timelines. Allbirds, a 6-year old and billion-dollar, purpose-led “absurdly comfortable” footwear brand has approach their sustainability goals with equal ambition and urgency. Their new Allbirds Flight Plan is an open invite for everyone to hold their feet to the fire….
Tag: triplebottomline
Lifting & shifting Best Practices
A new survey by McKinsey identifies a set of practices that value-creating companies adhere to when implementing their sustainability program. Encouragingly, 83% of C-suite leaders and investors expect ESG programs will contribute more shareholder value in five years than today. Also, they would be inclined to pay about a 10% median premium to acquire…
Predicting Sustainability Demand
The demand for sustainability-first brands has increased, and is set to continue. The media is awash with stats about the exponential growth of sustainability-first brands, relative to the market average, and the investment community is ‘all-in’. As a budget-holder, how do you decide on what sustainability issues to back? You need to be…