If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in the brand. It sounds honest and the imagery mirrors real life in a relevant way. That’s the power of advertising to re-shape perceptions….
Now that the UK is opening up again, it’s great to be able to get out to the high street and do some proper food shopping. The smell of fresh bread out of the oven sweeping over the counter, the freshly brewed coffee mixed with the buzz of chatter in a busy coffee shop…