Uniqlo is continuing to show progress in their efforts to encourage repair, reuse and recycling among its customers as they seek to shift 50% of their production to recycled materials by 2030. They have also partnered with the Italian upcycling fashion platform, Must Had. It’s great to see a mainstream fashion brand begin its journey…
Tag: Uniqlo
Youth is not wasted on the young
A perennial challenge for brands is to recruit new consumers and retain existing ones. As we move from one generation of consumers to another against changing values & interests, brands must reconcile what they stand for and to whom. Consumers are looking for brands to be a force for societal change and they’re voting with…