Albert Heijn the largest Dutch supermarket chain, has been experimenting with an innovative pricing strategy that reveals the “real price” of products to highlight their environmental impact. This initiative aims to raise awareness with citizens and influence more sustainable consumption behaviours. In their coffee to go pilot customers who went to purchase a self-service cup…
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Cheers to Change: How Corona Became a Net Zero Hero
In our final Earth Day Planet v’s Plastics blog instalment, we’re diving deep into the inspiring journey of Corona. This isn’t your average brand; it’s a beacon of hope in the battle against plastic pollution, embodying what it means to be a true citizen brand. Corona’s story is testament to the power of ambition backed…
Turning the tide: Ocean Co’s Impact Engine
Today, as part of our Earth Day week series Plastics v’s Planet, we shine a spotlight on Ocean Bottle’s Impact engine—a remarkable initiative driving positive change for our planet’s oceans. This innovative impact engine (Ocean Co) powers Ocean Bottle’s reusable products, along with a host of other brands and organisations from Gail’s to Pet Impact,…
Running towards a sustainable future
In our third Earth Day Plastics vs Planet series, we spotlight the long-running partnership between Adidas and Parley for the Oceans. Since 2015, Adidas has been sprinting ahead in the race against ocean plastic pollution through its partnership with Parley for the Oceans. It’s an issue which is critical to ocean and planetary health –…
Turning the Tide on Microplastics: Planet V’s Plastics
The Invisible Pollution: Microplastics from Synthetic Fabrics Ever wondered where those tiny plastic particles in our oceans come from? Surprisingly, between 16 – 35% of these microplastics can be traced back to the clothes we wear—specifically synthetic fabrics like polyester. When we wash our clothes, especially those made of synthetic materials, microfibres break loose and…
Planet V’s Plastics – Earth Day 2024
The theme for Earth Day 2024 is a rallying cry for change—to slash plastic production by 60% before 2040. It’s a goal which is crucial for the health of both humanity and earth. Plastic pollution not only impacts our oceans, our land, our wildlife, but also DIRECTLY affects our own health. To help build hope…
The Broken Plate Report 2023: Illuminating The Food Foundation’s Wake-up Call
In a world burdened by food insecurity and environmental challenges, The Food Foundation’s Broken Plate Report 2023 serves as a stark wake-up call. This ground-breaking study sheds light on the global food system’s flaws, revealing the urgent need for systemic change to address the issues of hunger, nutrition, and sustainability. As we delve into the…
Coldplay’s World Tour: Shining a light on Sustainability
Back in 2019 Coldplay decided to not tour their latest album – Everyday Life until they found better ways to minimise their environmental impact and put sustainability at the heart of what they do as a band of international acclaim and influence. Commenting at the time, Chris Martin, the lead singer said – “All of…
Missing the Sustainable Development Goals
Since its inception in 2015, the United Nations Sustainable Development Goals (SDGs) have represented a global commitment to address pressing social, economic, and environmental challenges. The SDGs set ambitious targets to address global challenges and create a sustainable future for all. Despite the collective commitment of nations and various stakeholders, the journey towards sustainable development…
Neuro-Activism
One pleasant October morning in 2019, thinking designer Chris Thomason was crossing London Bridge on his way to work when he found traffic at a standstill. Extinction Rebellion activists had blocked the road junction and were using loudspeakers to raise awareness of the climate change issues they wanted people to pay attention to. Despite the…