When you and your team need to solve a workplace challenge, the go-to business process to identify new ideas is usually based around people sitting in a room brainstorming. However, decades of research have consistently proven this to be ineffective when compared to alternate thinking techniques. When we’re facing into the wicked problems of climate…
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Encouraging Sustainable Habits
One of the roles brands can play in helping citizens to reduce their own environmental footprint is to inspire, educate and encourage more sustainable habits. Fairy Liquid’s campaigns this year are a strong example of this. Fairy recently updated their product Life cycle analysis (LCA) and made a public statement to support more sustainable dishwashing…
Empowering Citizens for Climate Action
In a world grappling with the urgent need for accelerated action on climate, a new movement has emerged to champion the cause of sustainability. Unlike traditional environmental and sustainability movements, which often focus on lobbying governments and international bodies, this project focuses on empowering citizens to take action in their own communities and regions. By engaging…
London Climate Action Week 2023: Uniting for a Sustainable Future
Climate change remains one of the most pressing issues of our time, and it demands immediate action. As the latest IPCC report stated: to keep global warming below 1.5 degrees, We need to have rapid, far reaching and unprecedented change. In response, cities around the world are organizing dedicated events to raise awareness and promote…
No Mow May – is here. A campaign which has been gaining traction every year. It’s a simple act that can help have a big impact. Your lawn is a great source of food for pollinators In the UK we have lost 97% of our wildflower meadows over the last 70 years this has had…
Purpose-led Business: Channeling the “Power of Brand” through Partnerships
Half of the world lives in an urban environment – that’s how common it is to live in a city, not including those who come into the city for work or leisure. The city is a reality of modern life. As such, people move through urban landscapes frequently. Take London for example, 57 trips a…
Real life Room Sets IKEA x Shelter
Our homes have become a reflection of our identities, but also of our circumstances. It is a privilege to have a space where you can feel safe and protected. The world of sustainable living has expanded drastically in the last few years, but it often has remained focused on an opportunity around product purchases. Work…
GAIL’s Food Waste Mission: The best thing since sliced bread?
Did you know that a third of all food produced is wasted across the food system from farm to home? This goes on to create 6% of global GHG emissions, which is three times higher than the amount produced by the aviation industry! In fact, Project Drawdown rates reducing food waste as one of…
“Win, Don’t Bin”: Food Waste Action Week 2023
“Win. Don’t Bin”: Food Waste Action Week 2023 6th – 12th March marks Food Waste Action Week – WRAP’s third annual event of its kind, as part of the wider Love Food Hate Waste campaign to action food waste reduction globally . The 2023 campaign is focussed on promoting a range of skills that reduce…
Uniqlo partners with upcycling fashion platform Must Had
Uniqlo is continuing to show progress in their efforts to encourage repair, reuse and recycling among its customers as they seek to shift 50% of their production to recycled materials by 2030. They have also partnered with the Italian upcycling fashion platform, Must Had. It’s great to see a mainstream fashion brand begin its journey…