We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…
Views and News
Use your voice as a weapon
When you think of an activist, what image comes to mind? We have been hearing from students, world leaders and royalty alike. Last week we watched scientists in a desperate plea to bring awareness to the IPCC report findings that we are on a fast track to a climate disaster. A group of climate scientists…
Counter revolution: understanding conscious consumers
After a tumultuous two years, conscious consumers increasingly expect food and drink to be part of the solution, not the problem. And it’s their values (and buying power) that’s sparking positive change. Join us at the The Food & Drink Expo next week at the NEC, in Birmingham with Citizen Good’s Caroline Bates and Ed…
Save our buns
We hope everyone had a happy Easter. Did you know that every year, 10.5 million hot cross buns are wasted in the UK? Often, it’s because we simply don’t get to eat them before they go stale. Thankfully, there are plenty of ways to put a stale hot cross to use and Too Good to…
A bit of egg-cellent news
We love this tv spot from JUST Egg. It removes any preciousness or misconception (depending on where you stand) about vegan food. It’s plant-based egg made from mung bean and it looks & tastes like chicken eggs. JUST Egg is the fastest-growing egg brand in the US and will be launching in Europe this year….
Where food comes from
In the UK, farmers are held to account by the Red Tractor scheme. Food that carries the Red Tractor logo has been responsibly sourced, safely produced, and comes from crops and animals that have been well cared for. Imports are often accountable to lower standards than UK grown foods and can therefore be sold…
Good News Shop
We took time out this week to check out the B Corp Good News shop. A shop with a difference, as you can’t actually buy anything there. It’s a showcase to celebrate a wide range of UK B Corps and ensure the focus is on purpose over profit. Friendly members of the B Lab UK…
Right on the mark
Do you sleep-shop by defaulting to your go-to brand when choosing a product? Unless a brand has a compelling point of difference, it can look like a sea of same. Assuming you have the time to explore and want to support a brand doing the right thing, you’d facing a tsunami of eco and sustainable…
Humanising Purpose
What you do in the dark will shine in the light. Purpose is set in motion when values are operationalised through decisions made and actions taken even when no one is watching. What is the purpose of your company? It has the potential to serve society as a force for good. Strikingly expressed by Professor…
Walk the Walk: How to avoid greenwashing on your sustainability journey
Greenwashing is defined as behaviour or activities that make people believe that a company, government, or organisation is doing more to protect the environment than it really is. Idealists would have us believe doing the right thing is easy. For long established businesses with embedded legacy supply chains, change is hard. Is Greenwashing inevitable as…