Most consumers (76%) say they want the brands they buy to make the world a better place and 67% said the brands they buy make them a better person. We’re delighted to attend the Market Insight Forum on 8th June in London and host a panel of founders & business leaders to hear about how they have built a…
Tag: citizen brands
Chocolate on the UP?
We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…
Counter revolution: understanding conscious consumers
After a tumultuous two years, conscious consumers increasingly expect food and drink to be part of the solution, not the problem. And it’s their values (and buying power) that’s sparking positive change. Join us at the The Food & Drink Expo next week at the NEC, in Birmingham with Citizen Good’s Caroline Bates and Ed…
Save our buns
We hope everyone had a happy Easter. Did you know that every year, 10.5 million hot cross buns are wasted in the UK? Often, it’s because we simply don’t get to eat them before they go stale. Thankfully, there are plenty of ways to put a stale hot cross to use and Too Good to…
Good News Shop
We took time out this week to check out the B Corp Good News shop. A shop with a difference, as you can’t actually buy anything there. It’s a showcase to celebrate a wide range of UK B Corps and ensure the focus is on purpose over profit. Friendly members of the B Lab UK…
Right on the mark
Do you sleep-shop by defaulting to your go-to brand when choosing a product? Unless a brand has a compelling point of difference, it can look like a sea of same. Assuming you have the time to explore and want to support a brand doing the right thing, you’d facing a tsunami of eco and sustainable…
Walk the Walk: How to avoid greenwashing on your sustainability journey
Greenwashing is defined as behaviour or activities that make people believe that a company, government, or organisation is doing more to protect the environment than it really is. Idealists would have us believe doing the right thing is easy. For long established businesses with embedded legacy supply chains, change is hard. Is Greenwashing inevitable as…
Tough love in the brand world
In recent weeks, a couple of brands were called out for greenwashing. Whilst that’s not groundbreaking news per se, what is surprising is that these two sustainability-led brands have a strong reputation and consistent record for doing the right thing. The Advertising Standards Authority (ASA) launched an investigation into Oatly for its environmental claims. In…
The Farmers Dilemma – Food OR Environment?
Since the end of the second world war farmers have faced a dilemma. Food or Environment. Growing more food than we need for over 70 years has come at a huge cost to the environment. This week Panorama highlighted the horrific misuse of dairy cows. The show makes for tough viewing but we know that…
What is your 1st step?
It takes a village to drive change in an organisation. Whilst there is no perfect playbook to implement the sustainability roadmap perfectly, there are some foundational steps to make it less bumpy. It’s worth taking stock, and considering where you are on these steps: What is your company purpose? Rally everyone and all decisions around…