Back in 2019 Coldplay decided to not tour their latest album – Everyday Life until they found better ways to minimise their environmental impact and put sustainability at the heart of what they do as a band of international acclaim and influence. Commenting at the time, Chris Martin, the lead singer said – “All of…
Tag: citizen brands
Neuro-Activism
One pleasant October morning in 2019, thinking designer Chris Thomason was crossing London Bridge on his way to work when he found traffic at a standstill. Extinction Rebellion activists had blocked the road junction and were using loudspeakers to raise awareness of the climate change issues they wanted people to pay attention to. Despite the…
Encouraging Sustainable Habits
One of the roles brands can play in helping citizens to reduce their own environmental footprint is to inspire, educate and encourage more sustainable habits. Fairy Liquid’s campaigns this year are a strong example of this. Fairy recently updated their product Life cycle analysis (LCA) and made a public statement to support more sustainable dishwashing…
Creating impact through sustainability
Most consumers (76%) say they want the brands they buy to make the world a better place and 67% said the brands they buy make them a better person. We’re delighted to attend the Market Insight Forum on 8th June in London and host a panel of founders & business leaders to hear about how they have built a…
Chocolate on the UP?
We are delighted to see how challenger brands are continuing to re-think the supply chain of chocolate – inspiring consumers to think differently and be more informed on their chocolate choices. The soon-to launch brand Up Up Chocolate, the world’s first slave free cocoa chocolate. They source their chocolate from one cocoa farm plantation in Colombia –…
Counter revolution: understanding conscious consumers
After a tumultuous two years, conscious consumers increasingly expect food and drink to be part of the solution, not the problem. And it’s their values (and buying power) that’s sparking positive change. Join us at the The Food & Drink Expo next week at the NEC, in Birmingham with Citizen Good’s Caroline Bates and Ed…
Save our buns
We hope everyone had a happy Easter. Did you know that every year, 10.5 million hot cross buns are wasted in the UK? Often, it’s because we simply don’t get to eat them before they go stale. Thankfully, there are plenty of ways to put a stale hot cross to use and Too Good to…
Good News Shop
We took time out this week to check out the B Corp Good News shop. A shop with a difference, as you can’t actually buy anything there. It’s a showcase to celebrate a wide range of UK B Corps and ensure the focus is on purpose over profit. Friendly members of the B Lab UK…
Right on the mark
Do you sleep-shop by defaulting to your go-to brand when choosing a product? Unless a brand has a compelling point of difference, it can look like a sea of same. Assuming you have the time to explore and want to support a brand doing the right thing, you’d facing a tsunami of eco and sustainable…
Walk the Walk: How to avoid greenwashing on your sustainability journey
Greenwashing is defined as behaviour or activities that make people believe that a company, government, or organisation is doing more to protect the environment than it really is. Idealists would have us believe doing the right thing is easy. For long established businesses with embedded legacy supply chains, change is hard. Is Greenwashing inevitable as…