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Tag: citizenbrands

Future of Farming

Future of Farming

Posted on January 21, 2022

Over the last 6 months the Citizen Good impact team have been working with DEFRA, looking into how government policy should evolve around the future of farming agenda in the UK. They have been working with farmers and businesses exploring how corporate funds could work together with government funds to achieve a greater environmental and…

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The jury is still out

Posted on August 17, 2021

    If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in the brand. It sounds honest and the imagery mirrors real life in a relevant way. That’s the power of advertising to re-shape perceptions….

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Lifting & shifting Best Practices

Posted on July 5, 2021

  A new survey by McKinsey identifies a set of practices that value-creating companies adhere to when implementing their sustainability program. Encouragingly, 83% of C-suite leaders and investors expect ESG programs will contribute more shareholder value in five years than today. Also, they would be inclined to pay about a 10% median premium to acquire…

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Rocking our Sunday Best every day of the week

Posted on June 28, 2021

  Second-hand shopping is slowly down fast fashion. Thrifting is not a new concept, but it has grown to the tune of $28 billion as an industry today. The acquisition of Depop at $1.6 billion caters to the growth and values of Gen Z. In a report, 90% of Gen Z shoppers said they’ve made…

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Age is just a number

Posted on June 22, 2021

  What do Spain, Portugal, and Thailand have in common? Their populations are predicted to shrink by more than half by the end of the century. Last month, the Chinese Government reversed the infamous one-child policy so parents in China are allowed to have up to three children. The US has experienced the slowest growth…

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Mind The Talent Gap in a Covid World

Posted on June 16, 2021

  As businesses start to hire again and employees trickle back to the office, we were curious about an evolving work culture in a pandemic.    Not surprisingly, the world is iterating as lockdowns differ from one country to another. So, when companies talk about People, Planet & Profit, this is the time to triple…

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Not so woolly thinking!

Posted on May 11, 2021

  Agriculture is one of the largest contributors to global warming, so any activity that promotes reduction in CO2 emissions can only be a good thing.    PepsiCo, one of the largest producers of crisps and potato chips in the world, may well be carbon negative in their potato growing activity within 10 years. The…

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Breakfast of champions

Posted on May 6, 2021

    How much capital does it take to start a business? If you can squeeze £2 then you are off to a great start. Almost 47 years and £2 later, the family business Alara makes half of the organic muesli in the UK and has earned industry accolades. Alara is the 1st cereal in…

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Recent Posts

  • Real life Room Sets IKEA x Shelter
  • GAIL’s Food Waste Mission: The best thing since sliced bread?
  • “Win, Don’t Bin”: Food Waste Action Week 2023
  • Uniqlo partners with upcycling fashion platform Must Had
  • Addressing Food Waste this Christmas

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