The Invisible Pollution: Microplastics from Synthetic Fabrics Ever wondered where those tiny plastic particles in our oceans come from? Surprisingly, between 16 – 35% of these microplastics can be traced back to the clothes we wear—specifically synthetic fabrics like polyester. When we wash our clothes, especially those made of synthetic materials, microfibres break loose and…
Tag: citizenbrands
Planet V’s Plastics – Earth Day 2024
The theme for Earth Day 2024 is a rallying cry for change—to slash plastic production by 60% before 2040. It’s a goal which is crucial for the health of both humanity and earth. Plastic pollution not only impacts our oceans, our land, our wildlife, but also DIRECTLY affects our own health. To help build hope…
Future of Farming
Over the last 6 months the Citizen Good impact team have been working with DEFRA, looking into how government policy should evolve around the future of farming agenda in the UK. They have been working with farmers and businesses exploring how corporate funds could work together with government funds to achieve a greater environmental and…
The jury is still out
If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in the brand. It sounds honest and the imagery mirrors real life in a relevant way. That’s the power of advertising to re-shape perceptions….
Lifting & shifting Best Practices
A new survey by McKinsey identifies a set of practices that value-creating companies adhere to when implementing their sustainability program. Encouragingly, 83% of C-suite leaders and investors expect ESG programs will contribute more shareholder value in five years than today. Also, they would be inclined to pay about a 10% median premium to acquire…
Rocking our Sunday Best every day of the week
Second-hand shopping is slowly down fast fashion. Thrifting is not a new concept, but it has grown to the tune of $28 billion as an industry today. The acquisition of Depop at $1.6 billion caters to the growth and values of Gen Z. In a report, 90% of Gen Z shoppers said they’ve made…
Age is just a number
What do Spain, Portugal, and Thailand have in common? Their populations are predicted to shrink by more than half by the end of the century. Last month, the Chinese Government reversed the infamous one-child policy so parents in China are allowed to have up to three children. The US has experienced the slowest growth…
Mind The Talent Gap in a Covid World
As businesses start to hire again and employees trickle back to the office, we were curious about an evolving work culture in a pandemic. Not surprisingly, the world is iterating as lockdowns differ from one country to another. So, when companies talk about People, Planet & Profit, this is the time to triple…
Not so woolly thinking!
Agriculture is one of the largest contributors to global warming, so any activity that promotes reduction in CO2 emissions can only be a good thing. PepsiCo, one of the largest producers of crisps and potato chips in the world, may well be carbon negative in their potato growing activity within 10 years. The…
Breakfast of champions
How much capital does it take to start a business? If you can squeeze £2 then you are off to a great start. Almost 47 years and £2 later, the family business Alara makes half of the organic muesli in the UK and has earned industry accolades. Alara is the 1st cereal in…