The theme for Earth Day 2024 is a rallying cry for change—to slash plastic production by 60% before 2040. It’s a goal which is crucial for the health of both humanity and earth. Plastic pollution not only impacts our oceans, our land, our wildlife, but also DIRECTLY affects our own health. To help build hope…
Tag: #sustainability # innovation # sustainableinnovation #brandimpact #sustainabilityfirst #triplebottomline #beaforceforgood #ESGimpact
The jury is still out
If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in the brand. It sounds honest and the imagery mirrors real life in a relevant way. That’s the power of advertising to re-shape perceptions….
Feel Good drinks: telling the story of a ‘Citizen Brand’
It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do the right thing. Ed’s unyielding focus and courage has redefined the meaning of “brand guardianship” in our journey with him. Feel…
Plastic or Paper?
innisfree, a skincare brand under Amorepacific, the world’s 12th largest cosmetic company, was accused of #greenwashing after a customer’s complaint about its packaging and “misleading” label went viral online. In a post on a Facebook group, a customer shared photos of what is inside the package after cutting the bottle in half. Despite the…
Trend spotting for sustainable strategy
It was great to share a virtual stage with IFST and Charles Banks from thefoodpeople talking about trend-spotting in the food & beverage industry. We spoke about the rise of sustainably conscious citizens and innovations that deliver on a people, planet & profit agenda. We started the talk by showing how social data…
Shopping for Good
Zalando has introduced a new service ‘shop by values’ which allows their shoppers to filter fashion brands based on values and causes. This filter allows shoppers to browse the brands addressing the sustainability issues they are most passionate about e.g water conservation, worker wellbeing, refuse of materials, animal welfare, reduction of emissions etc. …
Creating our future problem solvers – Spotlight on Twin Science
Twin is hitting the UN’s education sustainable development goal out of the park. This open-source tech platform for kids is inspiring in so many ways. Combining coding, robotics and AI it encourages children to use technology to solve real world problems. Using kits that are compatible with LEGO and contain components such…
Creating brand-centric sustainability strategies
Environmental Social and Governance Investors are looking at how well-rounded businesses are in addressing sustainability issues. This goes beyond Environmental Impact. As Mark Carney has laid out in his new book Value(s), creating a roadmap to a better world requires the blurring of economic and social values. This is the new sustainability. The…
Predicting Sustainability Demand
The demand for sustainability-first brands has increased, and is set to continue. The media is awash with stats about the exponential growth of sustainability-first brands, relative to the market average, and the investment community is ‘all-in. As a budget-holder, how do you decide on what sustainability issues to back? You need to be…
Creating sustainable energy one step at a time
We’re putting the spotlight on Pavegen this week – a British start up paving the way to new clean energy sources, whilst also building datasets for good use. Pavegen manufactured paving tiles that create renewable energy once they are walked across through harnessing the kinetic energy in your footsteps. Pavegen aren’t just a provider…