Tag / #sustainability # innovation # sustainableinnovation #brandimpact #sustainabilityfirst #triplebottomline #beaforceforgood #ESGimpact
The jury is still out
If this is brand redemption, then this new spot from BrewDog might have done its job. It feels like a reset to put the voice of the people back in…
August 17, 2021Feel Good drinks: telling the story of a ‘Citizen Brand’
It wasn’t too long ago that we spent a work day at the beach with Ed Woolner. Feel Good is a brand that is both disciplined and dedicated to do…
August 5, 2021Plastic or Paper?
innisfree, a skincare brand under Amorepacific, the world’s 12th largest cosmetic company, was accused of #greenwashing after a customer’s complaint about its packaging and “misleading” label went viral online. In a…
July 23, 2021Trend spotting for sustainable strategy
It was great to share a virtual stage with IFST and Charles Banks from thefoodpeople talking about trend-spotting in the food & beverage industry. We spoke about the rise of sustainably…
June 18, 2021Shopping for Good
Zalando has introduced a new service ‘shop by values’ which allows their shoppers to filter fashion brands based on values and causes. This filter allows shoppers to browse the brands addressing…
May 4, 2021Creating our future problem solvers – Spotlight on Twin Science
Twin is hitting the UN’s education sustainable development goal out of the park. This open-source tech platform for kids is inspiring in so many ways. Combining coding, robotics and…
April 26, 2021Creating brand-centric sustainability strategies
Environmental Social and Governance Investors are looking at how well-rounded businesses are in addressing sustainability issues. This goes beyond Environmental Impact. As Mark Carney has laid out in his new book…
March 25, 2021Predicting Sustainability Demand
The demand for sustainability-first brands has increased, and is set to continue. The media is awash with stats about the exponential growth of sustainability-first brands, relative to the market average, and…
March 23, 2021Creating sustainable energy one step at a time
We’re putting the spotlight on Pavegen this week – a British start up paving the way to new clean energy sources, whilst also building datasets for good use. Pavegen manufactured paving…
March 11, 2021True sustainability starts with your brand
Sustainability is having its moment, and rightly so. Millennials and Gen Z are challenging brands to be truly sustainable, governments are setting targets (welcome back USA) and in 2020, Larry Fink…
March 2, 2021
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